Digital travel platform Agoda has today introduced an AI-powered advertising campaign tailored for the Indian audience, featuring Bollywood star Ayushmann Khurrana. This initiative marks an innovative step in the travel industry ad space, utilizing cutting-edge AI technology to create over 250 customized videos for different locations across India and abroad.
In collaboration with Blink Digital, Agoda built a digital campaign around content created using Gan.ai’s generative AI technology. With this technology, a single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination. All videos feature Ayushmann, thanks to generative AI changing the voice-over, applying lip syncing, and adding contextual images.
The AI-powered ad adapts its content based on the viewer’s destination of interest. This ensures the ad is as relevant to its audience as possible and…