Food isn’t just about eating, it’s about exploring, experiencing, and enjoying every bite. And the best place to do that is where a favorite dish originates from. Digital travel platform Agoda has unveiled the top destinations in Asia that travelers visit specifically for a culinary trip, and it’s South Korea that takes the crown for foodies on the move.
No less than 64% of travelers to South Korea shared with Agoda that South Korea’s culinary delights are their main reason for traveling. The land of kimchi, Korean barbecue and fried chicken is followed closely by Taiwan (62%), with Thailand (55%), Japan (52%, and Malaysia (49%) completing the top five. The study surveyed over 4,000 Agoda users after they completed bookings to destinations in various markets.
Top Five Foodie Destinations (Based on Agoda’s survey data) |
South Korea |
Taiwan |
Thailand |
Japan |
Malaysia |
Michael Hwang, Country Director, Philippines at Agoda said, “Food is more than just sustenance; it’s a…