Digital travel platform Agoda’s latest study reveals how Thailand’s landmark marriage equality legislation is set to deliver an additional four million international visitors per year within two years of its enactment.
The said legislation also stands to increase tourism revenues by nearly US$ 2 billion per annum.
Agoda’s The Economic Impact of Marriage Equality on Thailand’s Tourism Industry study measures the projected economic opportunity presented by Thailand’s move to adopt marriage equality beginning 22 January 2025.
As the first jurisdiction in Southeast Asia to legalize same-sex marriage, and Asia’s third after Taiwan in 2019 and Nepal last year, the initiative positions Thailand to capture a larger slice of the global rainbow tourism market, valued at over US$ 200 billion annually.
Agoda vice-president of corporate development and executive sponsor for Agoda Pride Timothy Hughes said: “The LGBTQIA+ community is a powerful…
