Booking.com has partnered with OpenAI, using its Large Language Models (LLMs) to personalize travel at scale. This collaboration aims to create a more user-friendly travel planning experience, addressing the challenge of understanding user intent, especially during the early discovery phase.
Booking.com’s traditional machine learning models and rule-based systems had difficulties capturing the nuances of user intent. Despite offering a plethora of filters, these tools were only useful if users knew precisely what they were looking for. However, the advent of large language models opened new opportunities for a more conversational, discovery-driven experience.
In response to this need, Booking.com assembled a task force to develop the AI Trip Planner,…
