Booking.com commissioned a research study which was conducted independently among a diverse group of adults who had taken a leisure trip that included an overnight stay in the past year, and who planned to travel in 2024 and are part of planning such trips. The study encompassed a broad international sample of 32,300 respondents from 32 different markets: 2,000 from the USA, 800 from Canada, 1,800 from Mexico, 800 form Colombia, 1,800 from Brazil, 800 from Argentina, 1,800 from Australia, 500 from New Zealand, 800 from Spain, 800 from Italy, 1,800 from France, 1,800 from the UK, 1,800 from Germany, 800 from Netherlands, 500 from Denmark, 500 from Sweden, 400 from Croatia, 800 from Switzerland, 800 from Belgium, 800 from Ireland, 800 from Portugal, 1,800 from India, 800 from China, 500 from Hong Kong, 800 from Thailand, 800 from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, 500 from UAE. The survey was conducted in January and February 2024. Missing content is suggested by a placeholder.