Booking Holdings is locked in on its mission to create the connected trip – something it has been talking about for more than five years – and artificial intelligence will be a critical part of that continued journey, CEO Glenn Fogel shared on the company’s third quarter earnings call.
“We continue to see growth in connected trip transactions, which means a trip that includes booking more than one travel vertical,” said Fogel. “These connected transactions increased by over 40% year over year in the third quarter and represented a high single digit percentage of Booking.com total transactions.”
Fogel said that by offering the capability to plan and book multiple elements of a trip in one place – like a hotel plus a flight plus experiences – not only provides a better experience for travelers but provides better returns for the company.
“We have seen in past experiments that customers who choose to book a connected trip book more frequently with us…