Booking Holdings announced the suspension and partial termination of its ground transportation services in China, marking a significant shift in its operations in the world’s largest travel market.
According to a screenshot of an email shared with its partners, Booking.com Transport Limited outlined two key updates regarding its services in China:
(1) Effective October 22, 2024, Booking has suspended future sale of transportation services for China pick-ups;
(2) Starting December 1, 2024, Booking will partially terminate agreements specifically related to Chinese territory operations.
This decision, implemented through Booking.com Transport Limited, will primarily affect international travelers seeking to book airport transfers and other ground transportation services within China through the platform.
While some industry observers suggest potential challenges with operating licenses for foreign companies in China’s transportation sector, this explanation appears unlikely.
As of April…