Research shows that American travelers will reject tradition and rewrite the rules, taking travel to new directions in the year ahead
NEW YORK, Oct. 16, 2024 /PRNewswire/ — Booking.com’s annual Travel Predictions research* reveals that travelers will be rewriting their playbook in 2025, defying the rules of conventional getaways, and forging new connections with themselves, their loved ones, those they meet along the way, as well as the destinations they visit. Whether rewriting the norms of expected travel based on age, gender, or simply what society thinks travel should look like for anyone, emboldened travelers are breaking out of familiar patterns and using their individual journeys to fuel and find personal growth.
“Travel plays a central role in bringing people closer together with our research showing that Americans are looking to develop deeper connections and a sense of unity through their travels in the year ahead,” comments Ben Harrell, Managing Director, US at…
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