Bitso and Despegar announce an innovative alliance to drive cryptocurrency adoption in Argentina
The travel company and cryptocurrency exchange announced the exchange of points for cryptocurrencies, with Despegar becoming the world’s first digital travel agency to offer this benefit. How the system works and what benefits it offers to users.
Even in a bear market or bear market cycle like the one the crypto industry is currently going through, interest in these digital assets doesn’t stop. According to local sector sources, more than 10 million people in Argentina have access to the ecosystem and at least 5 million who currently already own cryptocurrencies, representing 20% of active workers in the country. Furthermore, one in three opening a crypto application in Latin America does so in Argentina.
This trend is also reflected in the rest of the region. In fact, a Mastercard study shows that 51% of Latin American consumers have made a purchase using digital currency a third have used a stablecoin for their daily purchases.
Using these numbers, companies are starting to look for ways to innovate to bring these users who are starting to consume cryptocurrencies closer together. A recent case that illustrates this is the alliance between Bitso and Despegar, making the company the first OTA (Online Travel Agency) in the world to offer the option to do so in the tourism sector Members of your rewards program can convert their points into cryptocurrencies.
This alliance, already active in Mexico since April, now extends to Argentina via the “Despegar Passport”, which allows you to exchange your points for cryptocurrencies, with these being automatically credited to the user-created Bitso wallet. At least in this first case, the cryptocurrencies can be selected to carry out the exchange Bitcoin and Ethereum as well as between 100 and 5000 points can be redeemed per day.
“At Despegar, we are constantly looking for innovative ways to bring our offerings closer to Latin American travelers, complementing the widespread technologies that have been established around the world. Now the more than 1.4 million members of the Despegar Passport program in Argentina who have more than 100 active points can redeem them for a digital asset” explained Paula Cristi, Country Manager of Despegar Argentina and Uruguay.
For his part, Julin Colombo, CEO of Bitso Argentina, emphasized: “They are very happy that this alliance is reaching Argentina.” Cryptocurrencies are getting closer and closer to people’s everyday experiences. With Despegar, our customers can start their journey in a tourist destination and continue to discover the fascinating world of cryptocurrencies by hoarding, buying, selling or transferring their cryptos on our platform,” added the executive director of the exchange, which has more than 1 million cryptocurrencies . Users operating from Argentina.
What is Passport Take Off?
Despegar Passport is the company’s travel benefits program. With this program you can transfer trips in points to travel further, access exclusive discounts on the site and buy cryptocurrencies from now on.
Points in the program are earned by purchasing Disney flights, accommodation, packages, activities, cars, insurance, transportation and tickets. By earning Passport Take-off points Miles and points will continue to be credited towards other benefit programs airlines and accommodation providers, if applicable to the purchase.