BRITISH VIRGIN ISLANDS – Despegar.com, Corp. (NYSE:), a prominent travel technology company in Latin America, has entered into its inaugural Software as a Service (SaaS) partnership with Karisma Hotels & Resorts. This collaboration will see Despegar licensing its AI Travel Assistant, Sofia, to Karisma, aiming to revolutionize digital customer engagement within the hospitality sector.
The partnership, announced today, allows Karisma’s clientele to utilize Despegar’s AI technology for an enhanced travel planning and booking experience. Sofia, the AI Travel Assistant, is expected to provide personalized and seamless assistance to travelers, elevating Karisma’s reputation as a forward-thinking brand in the hospitality industry.
Damian Scokin, CEO of Despegar, expressed enthusiasm about the collaboration, stating that integrating Sofia will deepen their relationship with Karisma and position the hotel group at the forefront of technological innovation in hospitality. He also indicated…