Repeat bookings by existing members also saw a boost
Travel subscription platform and one of Europe’s largest e-commerce businesses has wrapped up its eDreams Prime Day by setting a new company milestone – the largest number of weekly accommodation bookings in its history.
In addition, it set a record for new subscribers joining the programme and saw the largest number of travel partners participating.
The data showed that those airlines participating with dedicated offers saw 94% higher growth in their bookings compared to non-participating carriers.
This year’s Prime Day edition saw a 21% increase in new subscribers compared to the previous week, marking an all-time high and underscoring the platform’s ability to attract fresh audiences.
In addition to the influx of new members, the campaign saw repeat bookings rise by 29% among current members.
These results showcase the platform’s ability to consistently engage Prime members by offering exclusive, personalized travel…
