eDreams ODIGEO, a leading global travel subscription platform and one of Europe’s major e-commerce companies, has reported unprecedented levels of customer satisfaction and advocacy after shifting to a subscription-led business model. This success, demonstrated via millions of data points, including customer-related KPIs shared in the Company’s Non-financial Statement, verified by third-party auditors, shows a comprehensive insight into the company’s customer base. This achievement is a testament to the company’s 3.5-year strategic roadmap set in motion in 2021. The objective focuses on making Prime the top global subscription platform that provides travellers with convenience, flexibility, cost-effectiveness, and AI-customized travel plans – an innovative offer in the travel sector. The roadmap, now in its final fiscal year, is set to proceed onwards to its desired end.