Skift Take
As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.
This sponsored content was created in collaboration with a Skift partner.
The fact that loyalty programs are on the rise with consumers presents a significant opportunity for many advertisers1. In the travel space specifically, brands have had to rethink their approach to consumer loyalty to respond to changing preferences, habits, and routines while also working to rebound from the impacts of the pandemic.
In recent months, many travel brands have adjusted their benefits programs to promote flexibility and choice. That’s because today’s travelers increasingly prioritize booking opportunities that offer expanded benefits and fewer restrictions. Consumers have come to expect that plans can change at a moment’s notice, and they want to participate…
