US: Expedia Group has announced a strategic partnership with Microsoft Corp., bringing together their respective loyalty programmes to offer Bing users additional rewards on bookings powered by Expedia.
In addition to earning Microsoft Rewards, travellers booking eligible accommodation on Bing [Microsoft’s search engine] will also be able to earn rewards through Expedia Group’s brands, including its One Key travel rewards programme in US and UK points of sale.
It marks the first time that Expedia Group will combine its rapid API technology and One Key travel rewards programme. Through rapid API, Microsoft Bing users will be able to benefit from Expedia Group’s end-to-end booking experience with access to a supply of more than 750,000 hotels and holiday rentals around the world, competitive rates and customer service.
Alfonso Paredes, president of private label solutions at Expedia Group, said: “We are excited to join forces with Microsoft to…