Expedia Group (No. 2 on Travel Weekly’s Power List) and Microsoft announced Tuesday that they are joining forces to link their loyalty programs.
Consumers booking accommodations on Bing Travel through Expedia Group brands will be able to earn both Microsoft Rewards and rewards offered by those brands, including One Key rewards in the U.S. and the U.K.
Alfonso Paredes, president of private label solutions at Expedia Group, said the company is excited to link up with Microsoft to offer more access to rewards for travelers using Bing.
“Our unique partnership underscores the importance of travel within loyalty programs and its ability to amplify value, variety and member retention,” Paredes said. “In today’s competitive landscape, differentiation in loyalty programs is crucial and earning rewards from both of our brands drives the value and flexibility consumers crave.”
The partnership also marks the first time Expedia Group has paired its Rapid API technology with its One Key program….