Expedia® Live Celebrates Travelling To The Beautiful Game With Brand Campaign
Expedia® Live has launched a multichannel brand campaign for this year’s UEFA Champions League Final, aligned to its season-long creative platform ‘Destination Football’ – elevating UEFA Champions League football to a cultural destination.
Expedia® Live, a travel hub to help fans travel to matches, is the Official Supplier of the UEFA Champions League. It celebrates the journeys fans have made this season, and spotlights the London destination experience, as the home of the Final taking place on June 1 at Wembley Stadium.
The campaign comprises out-of-home activations, a striking Champions Festival pop-up and installation in Trafalgar Square, branded editorial guides, organic and paid social, a PR campaign and consumer giveaways, to create excitement in the capital in the run-up to the…