Uganda Tourism Board has announced a strategic partnership with Expedia Group, a leading Online Travel Agency (OTA) to promote destination Uganda in the core source markets of the United Kingdom, the United States of America, and Canada.
The OTA boasts 25 years of experience with over 200 travel sites in 70 countries, 100,000 travel agents, 3,000 DMOs, 168 million loyalty members across the world, 450 million online visits, and over 1.2 billion trip searches per month.
Launched on November 5, 2024, the campaign dubbed “Uniquely Yours” will promote Uganda’s iconic sustainable tourist experiences including gorilla tracking, bird watching, and authentic adventure tourism activities to target markets across the world.
In line with the new national Destination Marketing Strategy 2024/2025- 2028/2029, the online campaign will achieve the strategic objectives of increasing the share of high-value international leisure travelers, and visitor expenditure in the Pearl of…
