The brand collaborates with the reality show for an exclusive public access.
MakeMyTrip Homestays and Villas has collaborated with Viacom18’s Hindi GEC COLORS to offer exclusive access to the Big Boss house. This initiative underscores its resolve to bring homestays closer to the popular culture in the country.
Raj Rishi Singh, chief marketing officer, and chief business officer – Corporate, MakeMyTrip shared on the collaboration, “This collaboration underscores our commitment to curate unique experiences for travelers, expanding beyond conventional stays and unlocking new dimensions in the world of hospitality.”
Mahesh Shetty, head– network sales, Viacom18, expressed, “This unique partnership with MakeMyTrip is a first-of-its-kind innovation and a testament to our commitment to programmatically integrate our partners seamlessly and showcase their product/service and experience in a clutter-breaking manner.”
To participate, interested consumers are to supposed to share…