Online travel company MakeMyTrip has opened an eleventh franchise store in Yelahanka, Karnataka, as part of its strategy to serve customers in India’s top 100+ cities. The expansion will help to serve customers who are more comfortable talking to a trusted source. Karnataka is a key holiday package market for the company, with almost 10% of bookings made in the state. The top three overseas destinations booked from Karnataka are the Maldives, Thailand and Dubai, while some of the preferred destinations within India include Ooty, Mysore, Coorg, Munnar, Manali, Shimla, Chandigarh and Port Blair. The company has invested in technology and training to ensure a consistent service across all franchises.