Indian travellers, especially those in the age groups of 22-30 and 36-45, are increasingly seeking new travel experiences within their own country due to the pandemic. However, the high price of flight tickets often deters them from going on these trips. MakeMyTrip, a leading online travel platform in India, has launched a new feature called ‘Incredible India Incredible Prices’ to help leisure travellers find the most economical flight tickets to multiple destinations within India.
According to data from MakeMyTrip, leisure travellers take almost twice the number of searches to book their flights compared to business travellers. This indicates that leisure travellers spend more time and effort comparing prices for multiple destinations before finalizing their travel plans. The ‘Incredible India Incredible Prices’ feature aims to simplify this process by offering results based on the most economical airfare to various destinations in India from the user’s chosen city of departure.
Users can filter the search results based on the month of travel and different travel themes such as adventure, heritage, religious, romantic, wildlife, beach, hills & mountains, and honeymoon. The feature also provides information on the top things to do in each destination, giving travellers a comprehensive view of different options in just a few clicks.
Rajesh Magow, the co-founder and group CEO of MakeMyTrip, stated that the new feature was developed with the user in mind and aims to showcase the hidden gems of India. The early results have been promising, with a 2.5 times increase in searches for leisure destinations on the Incredible India funnel compared to the regular flight funnel.
The ‘Incredible India Incredible Prices’ feature is also changing the booking patterns of leisure travellers. Preliminary data shows that over 60% of consumers exploring destinations in the Incredible India funnel on the platform book their tickets at least 30 days in advance. This is a significant shift from the regular flight listings funnel, where less than 30% of travellers book in advance. By booking earlier, leisure travellers can take advantage of cheaper fares.
In summary, Indian travellers, particularly in the younger and middle-aged demographics, are increasingly interested in exploring different destinations within their country. However, the high price of flight tickets often hinders their travel plans. MakeMyTrip’s new feature, ‘Incredible India Incredible Prices,’ aims to solve this problem by offering users the most economical flight options to multiple destinations. The feature also allows users to filter their search based on the month of travel and different travel themes. Early results have shown a significant increase in searches for leisure destinations, and more travellers are booking their tickets in advance to take advantage of cheaper fares.