MakeMyTrip, India’s leading online travel company, has announced a new approach to engaging and recruiting talent from campuses across the country. The company aims to reach out to students from a wide range of institutions, including those in Tier 2 and 3 cities. This strategy is part of MakeMyTrip’s commitment to inclusivity and serving a diverse customer base.
The company’s talent engagement framework consists of three tiers. At the foundation, MakeMyTrip focuses on outreach to all corners of India, aiming to make the brand synonymous with limitless opportunities. In the intermediate tier, the company deepens its engagement with campuses by introducing case study competitions. This allows MakeMyTrip to identify top-tier talent and align their passions and strengths with organizational roles. The apex of the strategy involves offering potential hires an immersive experience of MakeMyTrip’s internal workings through “A Day in the Life of” experiences.
As part of this comprehensive approach, MakeMyTrip launched the “Limitless with MakeMyTrip – Reimagine Travel” campaign. This competition challenged students from both non-tech and tech campuses, including those from Tier 2 and 3 cities, to showcase their understanding of the travel ecosystem and problem-solving skills. The response to the campaign was impressive, with over 4,700 entries. The winners of the competition will have the opportunity to spend a day with the founders, get behind-the-scenes access, and secure a pre-placement offer from the company.
Despite the declining hiring trends observed across campuses in India, MakeMyTrip remains proactive in its campus engagement efforts. The company sees this as an opportunity to strengthen its brand presence and create a diverse and dynamic workforce that reflects the vibrancy of the country.
MakeMyTrip Limited is India’s leading online travel company, owning and operating well-recognized brands such as MakeMyTrip, Goibibo, and redBus. The company’s platforms allow travelers to research, plan, and book a wide range of travel services, both domestically and internationally. These services include air ticketing, hotel bookings, holiday packages, rail ticketing, bus ticketing, car hire, and ancillary travel requirements such as travel insurance and visa processing.
Overall, MakeMyTrip’s comprehensive approach to campus engagement and talent acquisition showcases the company’s commitment to inclusivity and its vision to serve a diverse customer base. By reaching out to campuses across the country, including those in Tier 2 and 3 cities, MakeMyTrip aims to attract top-tier talent and create a workforce that reflects the vibrancy and diversity of India.