MakeMyTrip, a leading online travel company, has announced plans to increase its inventory of homestay properties across multiple cities in India during the cricket season starting October 2023. The move is in anticipation of a surge in demand for homestay properties from cities hosting the ICC world cup 2023, such as Ahmedabad, Dharamshala, and other metros across the country.
According to Parikshit Choudhury, Chief Business Officer of Alternate Accommodation and Customer Contact Group at MakeMyTrip, cricket fans are increasingly open to exploring homestays as an accommodation option. In response to this trend, the company has developed a new feature that allows users to track the distance of the accommodation from the cricket stadium in the city.
In the past, MakeMyTrip has primarily focused on increasing its penetration in leisure markets. However, with the growing interest in homestays during major events like the ICC world cup, the company is now expanding its efforts to include business cities as well. Choudhury believes that this expansion will be beneficial for both hosts and travelers as India prepares to immerse itself in cricket fever.
In addition to increasing its inventory, MakeMyTrip has also introduced a new initiative called ‘Host Your Home Cell.’ This initiative provides users with 24/7 assistance, ensuring that they have a smooth and enjoyable experience during their homestay.
MakeMyTrip’s plans to increase its inventory of homestay properties align with the growing popularity of homestays as an alternative accommodation option. Homestays offer travelers a unique and authentic experience by allowing them to stay in local homes and interact with their hosts. This trend has gained momentum in recent years, with an increasing number of travelers seeking more immersive and personalized experiences.
The ICC world cup 2023 is expected to attract a large number of cricket fans to various cities in India. With limited hotel availability during major events, homestays provide an attractive alternative for travelers seeking affordable and convenient accommodation options.
The new feature developed by MakeMyTrip allows users to track the distance of the homestay property from the cricket stadium. This feature will be particularly useful for cricket enthusiasts who want to stay as close as possible to the action. By providing this information upfront, MakeMyTrip aims to enhance the booking experience for users and ensure that they can make informed decisions about their accommodation.
The ‘Host Your Home Cell’ initiative is another way that MakeMyTrip is enhancing the homestay experience for users. By providing 24/7 assistance, the company aims to address any concerns or issues that users may have during their stay. This initiative reflects MakeMyTrip’s commitment to providing exceptional customer service and ensuring that users have a memorable and enjoyable experience.
Overall, MakeMyTrip’s plans to increase its inventory of homestay properties during the cricket season starting October 2023 are aimed at catering to the anticipated demand from cricket fans. By expanding its efforts to business cities and introducing new features and initiatives, the company is positioning itself as a leading provider of homestay accommodations in India. With the growing popularity of homestays, MakeMyTrip is well-positioned to capitalize on this trend and offer travelers unique and immersive experiences during major events like the ICC world cup.