Beverage brand Campa has reportedly signed a multi-year deal with the Board of Control for Cricket in India to become one of the official sponsors for all cricket series played in the country, starting this year.
This is reportedly Campa’s first major cricket sponsorship after being relaunched by Reliance a year ago.
As per the new deal, Campa will have an on-stadium presence, pouring rights and beverage partnership for all the matches played in India during the period.
“Campa, a legacy brand under the Reliance Consumer Products umbrella, will leverage this association to announce an exciting range of products and provide fans with a new-age experience at the stadiums,” said BCCI in its official release.
The matches covered by the deal will include even the under-19 series and women’s series, according to media reports.
Financial details about the agreement are not known. A formal announcement about the…