The MOU outlines a mutual commitment to promote homestays in Madhya Pradesh, a known method to increase rural and urban incomes, provide sustainable alternate streams of income, and boost low-carbon tourism in the state. The company will also provide offline and online training sessions to existing and upcoming homestay operators to help them understand the various nuances of promoting and running such properties effectively. Further, MakeMyTrip will collaborate with the tourism department to intensify the focus on promoting pilgrimage and wildlife-led travel experiences that the state has to offer through its platform.
redBus will be recognized as the official “Online Bus Ticketing Partner” by the Madhya Pradesh Tourism Board and will work to help travellers discover the far reaches of the state. redBus will also bring the various festivals and events that are unique to Madhya Pradesh closer to travellers across the country.
Shri Sheo Shekhar Shukla, Principal Secretary,…