MakeMyTrip, an online travel company, has partnered with the Ministry of Tourism in India to launch a microsite called the Traveller’s Map of India. The microsite aims to showcase over 600 destinations in India that are lesser-known or unfamiliar to people in certain areas of the country. The selection of destinations is based on India’s travel search history on the MakeMyTrip platform, which receives millions of visitors every month. The microsite categorizes the destinations into various genres such as adventure, wildlife, heritage, mountains, and beaches, to help travelers find their preferred type of travel experience.
The Traveller’s Map of India is aligned with the Government of India’s “DekhoApnaDesh” program, which promotes domestic tourism and encourages Indians to explore their own country. G Kishan Reddy, Union Minister of Tourism, Culture, and DoNER, welcomed MakeMyTrip’s initiative and invited more similar initiatives to showcase India’s diverse destinations to the world.
The microsite also aims to support domestic tourism as a driver of socio-economic development and contribute to India’s overall economic growth. By promoting lesser-known destinations within the country, MakeMyTrip hopes to encourage more people to travel domestically and discover the cultural, historical, natural, and geographical marvels of India.
Rajesh Magow, co-founder and group CEO of MakeMyTrip, expressed his gratitude to the Ministry of Tourism for supporting the initiative. He emphasized the company’s mission to highlight India as a sought-after tourism destination and the importance of empowering every Indian to share and promote the country’s tourism offerings.
The Traveller’s Map of India is an interactive platform that allows travelers to discover hidden gems within the country based on their preferences. By using the platform, travelers can access information about various destinations and plan their trips accordingly. The microsite serves as a commemoration of Independence Day in India, reflecting the voice of Indian travelers and their desire to explore the country’s diverse attractions.
MakeMyTrip’s curated shortlist of destinations aims to go beyond the popular travel wonders in India and highlight the country’s lesser-known treasures. The selection process took into account the destination searches on the MakeMyTrip platform, which can be considered as the nation’s ballot for must-see destinations. By presenting these hidden gems, MakeMyTrip hopes to inspire more people to travel within India and contribute to the growth of domestic tourism.
The Traveller’s Map of India also aligns with the global trend of promoting sustainable tourism and encouraging travelers to explore local destinations. By focusing on domestic tourism, the microsite aims to reduce the carbon footprint associated with international travel and support local economies.
In conclusion, MakeMyTrip’s partnership with the Ministry of Tourism to launch the Traveller’s Map of India microsite aims to showcase over 600 lesser-known destinations in the country. The microsite allows travelers to discover hidden gems based on their preferences and supports the growth of domestic tourism in India. By highlighting the diverse cultural, historical, natural, and geographical attractions of India, MakeMyTrip hopes to position the country as a sought-after tourism destination.