Online travel agency MakeMyTrip has opened a new franchise store in Srinagar, the second in Jammu & Kashmir. The move is part of the company’s strategy to cater to customers who prefer in-person interactions. The company aims to build a hyper-local marketing connection by leveraging partnerships and building travel communities in cities like Srinagar. The initial response to the new store has been positive. MakeMyTrip has also invested in technology and training to ensure consistent service across all franchises. The franchise store in Srinagar is excited to work closely with MakeMyTrip and utilize the company’s technology-led resources to benefit travelers in the region. The top three overseas destinations booked by customers from Jammu & Kashmir are Thailand, Dubai, and the Maldives, while Goa, Kerala, and the Andaman Islands are popular domestic destinations.