MakeMyTrip, a leading Indian online travel company, has announced that its foundation will be deploying Rs 5 crore (approximately $700,000) towards relief efforts in the states of Himachal Pradesh and Uttarakhand. These states have been severely impacted by recent flooding, causing unprecedented devastation. The MakeMyTrip Foundation will collaborate with various partners, including government bodies, NGOs, experts, and locals, to immediately provide aid to those affected.
Deep Kalra, the founder and chairman of MakeMyTrip and trustee of the MakeMyTrip Foundation, emphasized the urgent need for essential resources to be sent to these states. He stated that MakeMyTrip acts as a platform for promoting the beauty of Himachal Pradesh and Uttarakhand, and therefore, it is their responsibility to assist the local communities during this crisis. Kalra highlighted the challenging situation in the mountain states and called for collective efforts to support the emergency response and improve the lives of the affected communities.
The MakeMyTrip Foundation, established in 2015 as a public charitable trust, focuses on responsible tourism, ecological balance, supporting local communities, and preserving heritage. The foundation is supported by MakeMyTrip and its associated brands, such as GoIbibo and redBus, along with other like-minded entities.
The devastating flooding in Himachal Pradesh and Uttarakhand has caused extensive damages to infrastructure, homes, and livelihoods. The states rely heavily on tourism, and the recent natural disaster has severely impacted their economies. Immediate relief efforts will play a crucial role in helping the affected communities recover and rebuild.
The MakeMyTrip Foundation’s deployment of Rs 5 crore towards relief efforts is expected to provide much-needed support to the local communities. The foundation will coordinate with its network of partners to ensure the efficient allocation of resources. By working closely with government bodies and NGOs, the foundation aims to address the immediate needs of those affected by the flooding, such as providing shelter, food, medical aid, and other essential supplies.
The MakeMyTrip Foundation’s focus on responsible tourism aligns with its commitment to supporting the welfare of local communities. It recognizes the importance of maintaining ecological balance and preserving heritage, which are crucial for sustainable tourism in the region. By actively participating in relief efforts, the foundation aims to demonstrate its dedication to the well-being of the states and their people.
The MakeMyTrip Foundation’s relief efforts are a testament to the company’s commitment to corporate social responsibility. By utilizing its resources and platforms, such as MakeMyTrip, GoIbibo, and redBus, the foundation can effectively raise awareness, mobilize support, and contribute to the recovery process. The foundation’s involvement in relief efforts reflects its understanding of the role it plays as a prominent player in the travel industry, and its responsibility to give back to the communities that support their business.
In conclusion, MakeMyTrip’s announcement of deploying Rs 5 crore towards relief efforts in Himachal Pradesh and Uttarakhand demonstrates the company’s commitment to supporting the affected communities. The MakeMyTrip Foundation’s involvement, along with its network of partners, will ensure efficient allocation of resources and immediate aid to those in need. This initiative aligns with the foundation’s focus on responsible tourism, ecological balance, supporting local communities, and preserving heritage. By actively participating in relief efforts, MakeMyTrip is showcasing its dedication to corporate social responsibility and its role in assisting the recovery and rebuilding of these states.