MakeMyTrip Ltd, India’s largest online travel booking service, has launched an AI-powered voice chat service aimed at helping users book flights and holidays. Rolled out initially in English and Hindi and available on the app and front page of the travel site, MakeMyTrip intends to expand the AI service to hundreds of millions of new users who are not fluent in English or comfortable with technology. Using a combination of GPT-3.5 and GPT-4 systems developed by Microsoft-backed OpenAI, MakeMyTrip plans to add additional Indian languages to its service. India has 800 million internet and 600 million smartphone users, but only around 150 million currently make purchases online. There are 22 official languages in India, and most of the country’s 1.4 billion population are not comfortable typing or using English language apps and websites.