Indian travelers, particularly those in the age groups of 22-30 and 36-45, have shown a keen interest in exploring their own country during the pandemic. MakeMyTrip, a popular travel platform, has observed that these groups book multiple holidays each year, always looking for new places to visit and new adventures to engage in.
However, one obstacle that often hinders travel plans is the cost of flight tickets. Leisure travelers, in particular, tend to spend a significant amount of time searching for the best flight prices before making their final decision. This process can be time-consuming and mentally exhausting.
In order to address this issue, MakeMyTrip has introduced a new feature called “Incredible India Incredible Prices.” This feature aims to provide leisure travelers with the most economical flight options to various destinations within India for the next six months. Users can filter their search results based on the month of travel and specific travel themes such as adventure, heritage, religious, romantic, wildlife, beach, hills & mountains, and honeymoon. Additionally, the feature provides information on the top things to do in each destination, giving travelers a comprehensive view of their options in just a few clicks.
Rajesh Magow, the Co-founder and Group CEO of MakeMyTrip, states that the new feature was developed with the user in mind and aims to generate interest in the hidden gems of India by offering results based on price, timeline, and travel theme. The early results have been promising, with a 2.5 times increase in searches for leisure destinations on the Incredible India funnel compared to the regular flight funnel.
Furthermore, the “Incredible India Incredible Prices” feature is changing the booking patterns of leisure travelers. Preliminary data shows that over 60% of consumers exploring destinations on the platform’s Incredible India funnel book their tickets at least 30 days in advance, benefiting from cheaper fares. This highlights a shift in behavior towards more advanced flight bookings among leisure travelers.
Overall, MakeMyTrip’s new feature aims to make travel planning easier and more cost-effective for leisure travelers in India. By providing options based on price, timeline, and travel theme, the platform hopes to inspire users to explore the diverse and beautiful destinations that India has to offer.