MakeMyTrip, a leading online ticketing platform, has launched a new feature called ‘Incredible India Incredible Prices’. This feature offers users the most economical airfare options to multiple destinations within India for the next six months. Users can filter their search based on the month of travel and theme-based travel categories such as adventure, heritage, religious, romantic, wildlife, beach, hills & mountains, honeymoon, and more. This feature aims to catalyze a behavior shift in advance flight bookings for leisure travelers.
According to a report by MakeMyTrip, over 60% of consumers who explore destinations in India book their tickets at least 30 days in advance. This is in contrast to less than 30% of regular flight bookings, showing that travelers benefit from cheaper fares when booking in advance. The ‘Incredible India Incredible Prices’ feature also provides information on the top things to do in each destination, giving travelers a comprehensive view of various destinations in just a few clicks.
Data also reveals that leisure travelers take nearly twice the number of searches to book their flights compared to business travelers. This suggests that leisure travelers spend more time searching for prices and exploring multiple destination combinations before making their final travel reservations. This research process takes time and mental effort before travelers can fully confirm their trip.
Rajesh Magow, Co-Founder & Group CEO of MakeMyTrip, mentioned that the new feature has been developed to fuel interest in the hidden gems of India by offering results based on price, timeline, and the theme of travel. Early results have shown a 2.5 times increase in searches for leisure destinations on MakeMyTrip’s Incredible India funnel compared to the regular flight funnel.
MakeMyTrip is a third-party ticketing platform that provides access to all major domestic full-service and low-cost airlines operating in India, as well as major airlines operating to and from India.