MakeMyTrip, India’s leading online travel company, has launched a comprehensive strategy to engage and recruit talent from campuses across the country. The strategy focuses on reaching out to students in Tier 2 and 3 cities as well as premier institutions, and it emphasizes inclusivity and diversity. The company is using a pyramid-like framework for talent engagement, including outreach to every part of India, real-world case study competitions, and transparency about its internal workings. MakeMyTrip also launched the “Limitless with MakeMyTrip – Reimagine Travel” campaign, which received over 4,700 entries from non-tech and tech campuses. The company’s Group CHRO, Yuvaraj Srivastava, expressed pride in the proactive campus engagement strategy, and the company remains proactive in campus engagement despite declining hiring trends. MakeMyTrip’s forward-thinking approach to talent acquisition aims to create a diverse and dynamic workforce that reflects the vibrancy of India.