MakeMyTrip, India’s online travel company, has launched a comprehensive approach to engage and harness campus talent nationwide. This strategy aims to reach out to students from various parts of India, including Tier 2 and 3 cities, and to scout excellence beyond traditional paradigms. The company’s multi-tiered approach focuses on outreach to every corner of India, depth of engagement with campuses, and a transparent showcase of its internal workings. MakeMyTrip introduced the “Limitless with MakeMyTrip – Reimagine Travel” campaign, which received over 4,700 entries from both management and technology campuses. Reflecting on this, Yuvaraj Srivastava, Group CHRO, MakeMyTrip, emphasized the company’s proactive campus engagement strategy and vision for a future where every talented individual sees possibilities with MakeMyTrip. Despite declining hiring trends, MakeMyTrip remains proactive in leveraging this as an opportunity to strengthen its campus engagement and brand presence. The company aims to foster a diverse and dynamic workforce that mirrors the vibrancy of India.