In its pursuit of enhancing its talent acquisition efforts, MakeMyTrip, India’s foremost online travel company, has introduced a holistic approach to engage and cultivate campus talent on a nationwide scale. This innovative strategy underscores the company’s dedication to identifying exceptional talent beyond conventional norms, as it seeks to connect with students from diverse regions across India, including prestigious institutions and promising educational establishments in Tier 2 and 3 cities.
Central to MakeMyTrip’s strategy is a pyramid-like framework with a multi-tiered approach to talent engagement. At the foundational layer, the company emphasizes its outreach to every nook and corner of the diverse Indian landscape. The goal is to make the brand synonymous with limitless opportunities, ensuring that every aspiring professional, irrespective of their geographical location, perceives the company positively while mapping their career aspirations. This move symbolizes…