An Indian travel company, MakeMyTrip, has faced backlash after offering discounts to fans of the losing Pakistan cricket team before the match had even taken place. The company ran an advert in the Ahmedabad Times newspaper offering hotel booking discounts based on the scale of Pakistan’s expected defeat. The advert was seen as offensive and disrespectful by many fans, who criticized the company’s tone. MakeMyTrip has yet to respond to the online criticism, and some users have called for a boycott of the company. In response to the backlash, another travel company, Cleartrip, offered its own discount available to all customers, emphasizing the importance of sportsmanship and equality. The match between India and Pakistan ended in a comfortable victory for India, prompting celebrations among Indian fans. India’s next match will be against Bangladesh, while Pakistan will face Australia.