MakeMyTrip, a leading Indian travel portal, has collaborated with Microsoft to introduce voice-assisted booking in Indian languages and provide personalised travel recommendations to users based on their preferences using Microsoft Azure OpenAI Service and Azure Cognitive Services. The curation of holiday packages based on variables such as occasion, budget, activity preferences, time of travel, and hotel reviews will also be incorporated. The service is currently available in beta versions of English and Hindi for flights and holidays customers, with future plans to include voice-assisted booking for other transport offerings. In addition to this collaboration, MakeMyTrip also partnered with Europamundo to make their worldwide holiday packages available online in India and aims to increase its franchise presence by more than 50% by 2023 to expand its influence into smaller towns and cities throughout India.