MakeMyTrip has recently launched a new campaign aimed at attracting new users to its platform. This campaign focuses on highlighting the unique value propositions that set MakeMyTrip apart from its competitors. The campaign features ambassadors Alia Bhatt and Ranveer Singh, who highlight the depth of room-specific information available on MakeMyTrip. The campaign aims to address the usual challenges that travelers encounter when booking hotels online, such as insufficient room details and overpriced bookings.
MakeMyTrip’s chief marketing officer and chief business office of corporate, Raj Rishi Singh, states that “An informed traveller is a fulfilled traveler,” and the latest ad campaign embodies their commitment to providing transparency and trust right from the start.
In addition, Shiseido has launched India’s first localized campaign video featuring actress Tamannaah Bhatia. The video showcases how she uses Shiseido’s three-step skincare regimen to activate, strengthen, and regenerate her skin.
Overall, both campaigns aim to provide valuable and transparent information to consumers, ultimately drawing new users to their respective platforms.