In a groundbreaking move that promises to redefine the Indian travel landscape, MakeMyTrip has embarked on a transformative journey by acquiring a majority stake in Savaari Car Rentals, a frontrunner in the Car Rental domain that boasts a presence in over 2000 cities across India. This acquisition is part of MakeMyTrip’s ambitious strategy to harness the Intercity Car Rental market’s burgeoning potential, a sector valued at $6-$8 billion, with a significant potential of $3 billion shift towards online services.
As travel within India is about to experience a significant increase, the partnership between MakeMyTrip and Savaari is poised to take advantage of this exciting period of exploration momentum is further amplified by the government’s initiatives, which resonate with the country’s growing enthusiasm for discovering both the mainstream and hidden gems. The Ministry of Tourism’s data, showing a 20.7% annual increase in domestic travel, reaching 1.7 billion in 2022, with a…