MakeMyTrip Homestay has launched a campaign called “Tested by Fans” with a series of three films for the ICC Men’s Cricket World Cup. The campaign aims to showcase the quality check mechanisms in place for the company’s alternate accommodations category. The films will be shown digitally, with additional extensions on print, outdoor, and surround platforms.
The campaign addresses the upcoming cricket season in India, which is expected to attract fans from around the world. MakeMyTrip Homestay wants to ensure that these fans can find suitable accommodation options that enhance their overall experience. By positioning homestays and villas as shared spaces, the company hopes to provide a solution to the potential shortage of hotel inventories and price surges during the event.
Raj Rishi Singh, Chief Marketing Officer and Chief Business Officer – Corporate, MakeMyTrip, emphasized the need to connect with cricket super fans, who share the same passion for travel as they do for the game. The campaign aims to highlight the meticulous quality check mechanisms in place for the company’s accommodations category. Singh also mentioned that the campaign reflects the brand’s problem-solving mindset and leverages the expertise of genuine globetrotters.
Ankit Pathak, Creative Lead at Enormous Brands, explained that the campaign was developed by considering the expectations and needs of fans coming to India for the cricket season. The campaign aims to bring together cricket super fans on a large scale, collaborating with the best talent on the agency and client side.
The campaign will be promoted through digital channels, including social media platforms such as Instagram, LinkedIn, Twitter, Facebook, YouTube, and WhatsApp. This multi-channel approach ensures that the campaign reaches a wide audience and engages with cricket fans across different platforms.
In summary, MakeMyTrip Homestay has launched the “Tested by Fans” campaign for the ICC Men’s Cricket World Cup. The campaign aims to showcase the quality check mechanisms in place for the company’s accommodations category and connect with cricket super fans who share a passion for travel. The campaign will be digitally focused, with extensions on print, outdoor, and surround platforms.