India-based online travel platform MakeMyTrip has been working to integrate generative artificial intelligence into its business strategy. The company kicked off its implementation in May with a deal with Microsoft to use its GPT technology – created from OpenAI’s GPT language models.
Group chief technology officer Sanjay Mohan outlined three use cases for AI the company has honed in on including:
- Text analysis – to analyze text including user-generated content, descriptions and reviews.
- Content synthesis – to synthesize content based on what it identifies as “context or triggers” such as user profiles to identify similar travelers to improve user experience
- Language translation – for voice-to-text translation to make it easier for users to input information as existing keyboards for regional languages are “clunky.”
The biggest challenge, so far, said Mohan, has been language translation. “We are still working [on] getting a good…