AirAsia, a Malaysia-based low-cost airline, has been accused of selling tickets for other airlines, which has caused a conflict in the Indonesian market. The airline was previously locked out of the promising Indonesian market but now finds itself in the firing line for selling the tickets of Malaysian Airlines Group (MAG) and Batik Air. The two airlines have argued that AirAsia is engaging in anti-competitive behavior as it is using its prominent position to sell tickets for rival airlines, resulting in lost revenue and market share for those airlines. AirAsia’s entry into the Indonesian market has disrupted the status quo, forcing other airlines to find ways to compete with the low-cost carrier’s aggressive pricing strategy and digital offerings. The controversy surrounding AirAsia’s ticket sales raises questions about the role of dominant companies in emerging markets, as well as the effectiveness of regulatory bodies in ensuring fair competition.