According to Hilton’s Asia-Pacific President, Alan Watts, finding a great hotel deal may be harder than ever before as hotel rates are currently at an all-time high. This is due to travel demand being compared to “a feast … to offset the famine” amid the pandemic. In the fourth quarter of 2022, Hilton’s average daily rates increased by 8% compared to the same period in 2019. Marriott also reported an increase in rates, indicating a trend across the industry. However, hotels are still facing challenges such as labor shortages and supply chain disruptions, which could affect their ability to meet demand. Some experts suggest that travelers should consider booking directly with hotels and using loyalty programs to potentially secure better rates.