In Vietnam, international online travel agencies (OTAs) such as Traveloka, Booking.com, Agoda, Expedia, and Trip.com dominated the market, according to a survey conducted by The Outbox Company’s Most Loved Ranking. Vietnamese travelers preferred and were more aware of foreign businesses in the OTA channel, but there were no local OTAs in the top five suppliers in the first quarter of 2023. The survey highlights a preference for online booking platforms among Vietnamese travelers, with 88.3% of respondents using OTAs to book accommodation. Additionally, despite the challenges posed by the COVID-19 pandemic, the survey also showed a willingness among Vietnamese travelers to prioritize safe and clean accommodation when traveling domestically.