The campaign comprises four films starring Bollywood’s Bhidu – Jackie Shroff, the God of Dance – Prabhu Deva, and the ‘Breathless’ Grammy-winning singer-composer Shankar Mahadevan. Each personality is so distinct in style, voice and attitude that anyone familiar with their work will recognise them even without seeing their face. MakeMyTrip uses this insight to showcase the platform as the ‘Asli Star’ (the real hero) of the campaign, highlighting the benefits of booking hotels and homestays on the platform.
Jackie Dada drops Shakespeare-square gems about…