Melissa Ow, Singapore Tourism Board’s chief executive with Rajesh Magow, co-founder and Group CEO of MakeMyTrip
Online travel company MakeMyTrip and Singapore Tourism Board (STB) have signed a Memorandum of Understanding (MOU) to promote Singapore as a key destination for Indian travellers. This is the first MOU between the two organisations.
Under the MOU, the two companies will embark on joint activations and campaigns to boost inbound travel to Singapore in 2024. STB will also tap into MakeMyTrip’s market understanding and insights to curate unique travel holiday packages targeting consumers in India.
India is one of the top five markets for Singapore tourism, with the city-state welcoming over 1 million Indian visitors in 2023. Indian travellers enjoy good connectivity to Singapore, with 17 cities in India having direct flight connections. Furthermore, the Southeast Asian country’s vibrant mix of attractions and experiences appeal to a wide range of Indian travellers.
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