MakeMyTrip (MMT), one of India’s leading online travel companies, has opened a franchised store in Yelahanka, its 11th franchise store in Karnataka. The expansion of the franchise network is part of MMT’s strategy to reach customers in the top 100 cities in India. The move is aimed at reaching customers who may be more comfortable talking to someone they trust. Karnataka is an essential market for MMT’s holiday packages, contributing nearly 10% of bookings. The top overseas destinations for MMT customers are Maldives, Thailand, and Dubai.
MMT has been expanding its reach and presence in India to serve customers who prefer to book their travel through an offline channel. The company has opened franchise stores in several cities, including Mumbai, Delhi, Chennai, and Pune, among others. The franchise stores offer a range of services, including flight bookings, hotel reservations, and holiday packages. The company aims to reach customers who may not be comfortable with online booking, by offering them the convenience and comfort of booking through a physical store.
The franchise model allows MMT to expand into new markets quickly and cost-effectively. The company partners with local entrepreneurs who have the necessary expertise and resources to run a travel agency. In return, the franchisees get access to MMT’s technology platform and support in marketing and branding. The franchise stores operate under the MMT brand, providing customers with a trusted and familiar name to deal with.
Karnataka is an important market for MMT’s holiday packages. The state has several popular tourist destinations, including the hill stations of Coorg and Chikmagalur, the beaches of Gokarna and Udupi, and the heritage sites of Hampi and Badami. MMT offers a range of holiday packages to these destinations, catering to different budgets and preferences. The company has tie-ups with several hotels and resorts in the state, providing customers with a seamless booking experience.
MMT’s franchise network is an extension of the company’s online booking platform. The network enables the company to reach customers who prefer a personalized approach to travel booking. The franchise stores have trained staff who can provide customers with advice on their travel plans, including the best time to visit a destination, the best hotels to stay in, and the best routes for travel. The staff can also help customers with visa processing, travel insurance, and other requirements.
MMT’s franchise network expansion comes at a time when the travel industry is seeing a gradual recovery from the pandemic-induced slowdown. The domestic travel market has been showing signs of recovery, with travelers opting for short-haul trips to nearby destinations. MMT has been promoting domestic tourism, offering attractive deals and packages to customers. The company has also been focusing on safety and hygiene, partnering with hotels and resorts to implement COVID-19 protocols.
In conclusion, MMT’s franchise network expansion will help the company reach customers in the top 100 cities in India, offering them a personalized and convenient booking experience. Karnataka is an essential market for MMT’s holiday packages, and the franchise store in Yelahanka will help the company serve its customers better. The franchise network allows MMT to expand its reach quickly and cost-effectively, while also providing entrepreneurship opportunities to local entrepreneurs. With the travel industry showing signs of recovery, MMT is well-positioned to capitalize on the growing demand for travel and tourism in India.