The company said the initiative aims to promote tourism and facilitate tourists in the state. Under the terms of the MoU, MakeMyTrip will work as a strategic partner with the government providing insights on consumer trends, tourist preferences and supply-side information, which will aid the department in future policy-making.
After the MoU was signed, Mukesh Kumar Meshram, Principal Secretary, Department of Tourism and Culture, Uttar Pradesh said that Uttar Pradesh has immense potential for tourism and MakeMyTrip will be…