The advertisements focus on four key benefits: a 100% refund if a visa is rejected for international flights, customer support for trip extensions, a 100% refund on international flight cancellations, and discounts on a wide range of credit cards. These benefits are promoted through individual ads featuring each content creator.
The first ad features Hicks, also known as India Drew, an American content creator based in Mumbai. He has gained popularity for his Hindi and Bhojpuri content and is active primarily on Instagram, where he posts funny videos about his experiences with India and Indian culture. Hicks has over 1,087,000 followers on Instagram. He also recently collaborated with Netflix India and Bollywood actor Varun Sharma.
In the ad, Hicks narrates how his father typically suggests booking tickets through other websites, which Hicks dismisses as ineffective. The ad then introduces MakeMyTrip’s offer of discounts on nearly every credit card.
Chiedozie, a Nigerian content…