MakeMyTrip Ltd., India’s largest online travel-booking service, has announced that it will be rolling out a voice chat service powered by artificial intelligence (AI), becoming the first major company in the country to adopt this technology. MakeMyTrip will be using Microsoft Corp’s Azure Open AI technology for the chat, which will be available in English and Hindi, according to a recent statement. The voice assistant will be featured on the company’s app and the front page of its website, and will help customers by answering their questions and making recommendations. The move is expected to enhance customers’ experience and to improve the efficiency of customer service.