MakeMyTrip, one of the leading online travel platforms in India, has launched a new campaign called ‘Book With Zero Payment’. The campaign allows travelers to book hotels, resorts, or homestays without any upfront payment. This means that users can block a room without paying the full amount at the time of booking. They only need to pay closer to the check-in date. Users can also cancel the booking for free up to 48 hours before the check-in date.
To promote the campaign, MakeMyTrip has roped in brand ambassadors Ranveer Singh and Alia Bhatt to create a series of advertisements. The ads showcase the convenience and flexibility of the platform and highlight how even first-time users can easily navigate the website to make bookings.
The ‘Book With Zero Payment’ feature is part of MakeMyTrip’s broader strategy to make travel more accessible and affordable for its users. By eliminating upfront payment, the platform hopes to attract more price-sensitive customers who are looking to save money on their travel expenses.
The campaign will also benefit hotels and homestays, as it will encourage more bookings, especially among budget-conscious travelers. It will also help them to manage their inventory and reduce the number of cancellations, as customers are more likely to honor their bookings if they can pay closer to the check-in date.
Overall, the ‘Book With Zero Payment’ campaign is a smart move by MakeMyTrip to boost its customer base and provide added value to its users. By making travel bookings more affordable and convenient, the platform is well-positioned to capture a bigger share of the Indian travel market in the coming years.