The Supreme Court on Thursday refused to grant relief to the online travel company MakeMyTrip in its claim against Google, alleging trademark infringement through the Google Ads program.
MakeMyTrip accused Google of benefiting its rival company Booking.com through sponsored links.
The apex court dismissed the appeal, stating that Booking.com is not encroaching on MakeMyTrip’s trademark. According to the court, there is no likelihood of confusion as claimed by MakeMyTrip because users intending to visit MakeMyTrip’s website wouldn’t likely…